(via Cool Pink: 1953 | Shorpy Historical Photo Archive)

May 1953. “Dancer-actress Gwen Verdon in a hammock wearing a ballgown.” Color transparency from photos taken for the Look magazine assignment “Midsummer Fantasies: How to Keep Cool in a Heat Wave.” View full size.

(via Cool Pink: 1953 | Shorpy Historical Photo Archive)

May 1953. “Dancer-actress Gwen Verdon in a hammock wearing a ballgown.” Color transparency from photos taken for the Look magazine assignment “Midsummer Fantasies: How to Keep Cool in a Heat Wave.” View full size.

(via Maverick Mystery: 1958 | Shorpy Historical Photo Archive)

April 21, 1958. James Garner on the set of the television show Maverick.” With co-star Jack Kelly and the Wisconsin “agricultural ambassador” Alice in Dairyland of 1957, Miss Nancy Kay Trewyn(later Prosser). Photo by Maurice Terrell for Look magazine article “TV’s Midas Touch,” which appeared in the Sept. 16, 1958 issue. View full size.

(via Maverick Mystery: 1958 | Shorpy Historical Photo Archive)

April 21, 1958. James Garner on the set of the television show Maverick.” With co-star Jack Kelly and the Wisconsin “agricultural ambassador” Alice in Dairyland of 1957, Miss Nancy Kay Trewyn(later Prosser). Photo by Maurice Terrell for Look magazine article “TV’s Midas Touch,” which appeared in the Sept. 16, 1958 issue. View full size.

Look (by Namey McNamerson)
(via A Day to Marimba: 1955 [detail] | Shorpy Historical Photo Archive)

1955. “Peggy Lee singing into tape recorder accompanied by Sonny Burke. Soundtrack for Walt Disney CinemaScope cartoon feature Lady and the Tramp.” 35mm Kodachrome by Robert Vose for Look magazine. View full size.

(via A Day to Marimba: 1955 [detail] | Shorpy Historical Photo Archive)

1955. “Peggy Lee singing into tape recorder accompanied by Sonny Burke. Soundtrack for Walt Disney CinemaScope cartoon feature Lady and the Tramp.” 35mm Kodachrome by Robert Vose for Look magazine. View full size.

(via Ride This Train: 1968 | Shorpy Historical Photo Archive)

Johnny Cash in 1968, near the Arkansas farm where he grew up. Going to Memphis, no doubt. From photos by Joel Baldwin for the Look magazine assignment “The Restless Ballad of Johnny Cash.” View full size.

(via Ride This Train: 1968 | Shorpy Historical Photo Archive)

Johnny Cash in 1968, near the Arkansas farm where he grew up. Going to Memphis, no doubt. From photos by Joel Baldwin for the Look magazine assignment “The Restless Ballad of Johnny Cash.” View full size.

(via Modern Family: 1962 | Shorpy Historical Photo Archive)

1962. Harley-Davidson with a baby seat somewhere in New Jersey: “People riding motorcycles, including members from various state chapters of the Motor Maids.” 35mm negative by Bob Sandberg for Look magazine. View full size.

(via Modern Family: 1962 | Shorpy Historical Photo Archive)

1962. Harley-Davidson with a baby seat somewhere in New Jersey: “People riding motorcycles, including members from various state chapters of the Motor Maids.” 35mm negative by Bob Sandberg for Look magazine. View full size.

(via Big Pitcher: 1966 | Shorpy Historical Photo Archive)

April 12, 1966. “Sandy Koufax, pitcher for the Los Angeles Dodgers, in the locker room signing baseballs.” Photo by Phil Bath for Look magazine. View full size.

(via Big Pitcher: 1966 | Shorpy Historical Photo Archive)

April 12, 1966. “Sandy Koufax, pitcher for the Los Angeles Dodgers, in the locker room signing baseballs.” Photo by Phil Bath for Look magazine. View full size.