usclibraries:

A Union 76 gasoline pump in 1932, when a gallon sold for 17½ cents. (USC Libraries/Dick Whittington Photography Collection)

usclibraries:

A Union 76 gasoline pump in 1932, when a gallon sold for 17½ cents. (USC Libraries/Dick Whittington Photography Collection)

liquidnight:

E.O. Hoppé
Nun with school girls
New Norcia Mission, 1930
From E.O. Hoppé’s Australia

liquidnight:

E.O. Hoppé

Nun with school girls

New Norcia Mission, 1930

From E.O. Hoppé’s Australia

hoodoothatvoodoo:

Sandra Shaw
1930s

hoodoothatvoodoo:

Sandra Shaw

1930s

loveless422:

Lee Tracy and Lupe Velez in The Half-Naked Truth (1932).

loveless422:

Lee Tracy and Lupe Velez in The Half-Naked Truth (1932).

usclibraries:

Helms Bakery trucks once delivered freshly baked goods to neighborhoods across Southern California. Here’s a fleet of them in 1931, the year the service debuted.
Part of the Dick Whittington Photography Collection in the USC Digital Library.

usclibraries:

Helms Bakery trucks once delivered freshly baked goods to neighborhoods across Southern California. Here’s a fleet of them in 1931, the year the service debuted.

Part of the Dick Whittington Photography Collection in the USC Digital Library.

classicladiesofcolor:

A 1932 publicity photo of Lupe Vélez that was supplied to Cinelandia magazine by MGM.

classicladiesofcolor:

A 1932 publicity photo of Lupe Vélez that was supplied to Cinelandia magazine by MGM.

saisonciel:

Patricia Bowman by Soichi Sunami, 1932

saisonciel:

Patricia Bowman by Soichi Sunami, 1932