Consumerist | Top 10 Ironic Ads From History
BAYER HEROIN
Not only did Bayer once own the trademark on Heroin, it promoted it to doctors as a non-addictive substitute for morphine. For a while, doctors took the bait. “It possesses many advantages over morphine,” wrote the Boston Medical and Surgical Journal in 1900. “It’s not hypnotic, and there’s no danger of acquiring a habit.” The American Medical Association approved the use of heroin in 1906, but by then the “junkies” foraging scrap metal to feed their habit were getting hard to avoid. Bayer stopped making heroin in 1913 when prohibition seemed inevitable, and its use without a prescription was banned in the US the following year.
How Aspirin Turned Hero [Sunday Times, September 13, 1998]
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